business, digital marketing, education

Digital Marketing Courses

There are 5 courses that are required to obtain a digital marketing degree from the University of Michigan-Dearborn:

  • Marketing 363– Digital Consumer Search and Marketing (focuses on using Google Adwords for search engine optimization)
  • Marketing 454– Marketing Research (focuses on programs like SPSS to track and interpret data from consumers)
  • Marketing 455– E-tailing and Retailing (focuses on different channels of retail stores and the benefits/downfalls of each)
  • Marketing 458– Communications Strategy and New Media (feels like a general marketing class. Focuses on the basics of marketing and the different strategies to utilize)
  • Marketing 463– Digital Analytics and Content (follow up to Marketing 363-must be taken winter semester after taking Marketing 363. More in depth look at Google Analytics and SEO)

You must also take 2 of the following courses get a digital marketing degree. I have only taken 2 of these so my knowledge of all of them are limited.

  • Marketing 382– Understanding Consumers
  • Marketing 402– Marketing Management
  • Marketing 457– Global Marketing and Consumer Culture
  • ITM 321– Database Systems I (focuses on basics of database structures and features. Mainly uses Microsoft Access. Can be taken as credit for an ITM degree also)
  • ITM 371– Managing Electronic Commerce Systems (Can be taken as credit for an ITM degree also)
  • ITM 382– Advanced Computer Applications (essentially an advanced Microsoft Excel class. Focuses on the more advanced features in Excel. Can be taken as credit for an ITM degree also)

Check out more about University of Michigan-Dearborn’s digital marketing program here.

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