The winter semester is right around the corner. Sign up for classes at the University of Michigan-Dearborn now!
Digital marketing is a new concentration that is gaining a lot of traction and should be priority of most businesses. Forbes.com posted an article detailing the 5 most important digital marketing concerns.
- Mobile Considerations– Mobile transactions are growing every year. Consumers are finding it more convenient to purchase items mobile than from standard desktops/laptops. With this growing market, businesses need to make sure that their websites and ads are well suited for mobile devices .
- Organic Search– Organic search is all about optimizing your website with relevant information and keywords to your product/services so that you are ranked higher on search engines. Be careful when doing this though, Google and other search engines are very smart and will notice when a website is “keyword stuffing” with unneeded keywords and links.
- Content Marketing– Post items and articles that are relevant to your business. This will drive conversions for your website and draw in more visitors.
- Social Media Marketing– Social media is a good and free way to distribute your content and interact with customers. A strong social media presence can also build a stronger brand that will be reflected in other areas of your business.
- Nurturing Website Visitors & Email Marketing– Utilize email marketing to convert more website visitors into purchases. Website visitors are more inclined to make a purchase if there is a well timed email campaign.
For a more in depth look at the points above, check out the original article from Forbes here.
There are 5 courses that are required to obtain a digital marketing degree from the University of Michigan-Dearborn:
- Marketing 363– Digital Consumer Search and Marketing (focuses on using Google Adwords for search engine optimization)
- Marketing 454– Marketing Research (focuses on programs like SPSS to track and interpret data from consumers)
- Marketing 455– E-tailing and Retailing (focuses on different channels of retail stores and the benefits/downfalls of each)
- Marketing 458– Communications Strategy and New Media (feels like a general marketing class. Focuses on the basics of marketing and the different strategies to utilize)
- Marketing 463– Digital Analytics and Content (follow up to Marketing 363-must be taken winter semester after taking Marketing 363. More in depth look at Google Analytics and SEO)
You must also take 2 of the following courses get a digital marketing degree. I have only taken 2 of these so my knowledge of all of them are limited.
- Marketing 382– Understanding Consumers
- Marketing 402– Marketing Management
- Marketing 457– Global Marketing and Consumer Culture
- ITM 321– Database Systems I (focuses on basics of database structures and features. Mainly uses Microsoft Access. Can be taken as credit for an ITM degree also)
- ITM 371– Managing Electronic Commerce Systems (Can be taken as credit for an ITM degree also)
- ITM 382– Advanced Computer Applications (essentially an advanced Microsoft Excel class. Focuses on the more advanced features in Excel. Can be taken as credit for an ITM degree also)
Check out more about University of Michigan-Dearborn’s digital marketing program here.
The University of Michigan-Dearborn are one of the few universities in the United States to offer a digital marketing degree and the only university in Michigan to. The courses needed to complete the digital marketing program from the University of Michigan-Dearborn are the web-based and search engine optimization (SEO) marketing classes mixed with a handful of information technology management classes (ITM). To learn more about the University of Michigan-Dearborn’s digital marketing program, click here.