If you are not that experienced with Google AdWords and Google Analytics, you’ve probably not heard of the new Treemaps report. Treemaps is a hierarchical display of data showing you what keywords are working and which are not through easy to interpret nested rectangles. Treemaps will display the favorable features of your keywords with green rectangles and unfavorable features with red rectangles.
I have not viewed this new report myself, but according to an article by Matt Lawson of Search Engine Land, it is an easy to read report that will that will make optimizing your search engine campaigns much easier. Check out all of Matt’s article here for much more detail.