digital marketing, education, marketing

Digital Marketing Courses Start Soon

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The winter semester is right around the corner. Sign up for classes at the University of Michigan-Dearborn now!

Apply here

More news on University of Michigan-Dearborn’s digital marketing program here

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business, digital marketing, social media

Tips to Improve Your Social Media Strategy

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Bianca Rothschild wrote an article for the Huffington Post recently outlining some great tips to improve your social media strategy. My interpretation of them is below.

  1. What questions are you answering?- Try to relate all your social media posts to questions your audience (customers) want to know. Social media is a tool to connect with customers so they should be your primary focus when posting.
  2. Establish your brand messaging- All of your posts should represent your brand and what your company stands for. Social media is how a lot of consumers connect with businesses so you want to always be portraying an accurate representation of your company and your brand.
  3. Create a social media calender and stick to it- It is easy to get distracted by normal day-to-day business issues and neglect your social media campaign. Try to counter act this by creating goals and objectives to hit on a timely basis.
  4. Be patient- You won’t gain a million followers and have a super successful social media campaign over night. It takes time to build the relationships and attract an audience. Stick with it and focus on the light at the end of the tunnel.
  5. Monitor and measure what is working- Always be checking how your efforts are being received by your audience. Make sure you know how your efforts are paying off. If you see a certain strategy garnering a lot of attention, keep expanding on it.
  6. Make pivots when necessary- If one strategy has not been working for a good period of time, try to change it up and go in a different route. If one form of social media seems to not be making an impact while others are, don’t just abandon it, try to adjust your efforts and go at it a different way.
  7. Pay when possible- One of the biggest benefits of social media marketing is that it is free, but, when you can, take advantage of the increased features that come with paid ads. Paid ads can give your campaign a big boost and gain you a larger audience that can then be exposed to your free content later.

To see Bianca’s full article on the Huffington Post, click here.

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business, digital marketing, education

Digital Marketing Courses

There are 5 courses that are required to obtain a digital marketing degree from the University of Michigan-Dearborn:

  • Marketing 363– Digital Consumer Search and Marketing (focuses on using Google Adwords for search engine optimization)
  • Marketing 454– Marketing Research (focuses on programs like SPSS to track and interpret data from consumers)
  • Marketing 455– E-tailing and Retailing (focuses on different channels of retail stores and the benefits/downfalls of each)
  • Marketing 458– Communications Strategy and New Media (feels like a general marketing class. Focuses on the basics of marketing and the different strategies to utilize)
  • Marketing 463– Digital Analytics and Content (follow up to Marketing 363-must be taken winter semester after taking Marketing 363. More in depth look at Google Analytics and SEO)

You must also take 2 of the following courses get a digital marketing degree. I have only taken 2 of these so my knowledge of all of them are limited.

  • Marketing 382– Understanding Consumers
  • Marketing 402– Marketing Management
  • Marketing 457– Global Marketing and Consumer Culture
  • ITM 321– Database Systems I (focuses on basics of database structures and features. Mainly uses Microsoft Access. Can be taken as credit for an ITM degree also)
  • ITM 371– Managing Electronic Commerce Systems (Can be taken as credit for an ITM degree also)
  • ITM 382– Advanced Computer Applications (essentially an advanced Microsoft Excel class. Focuses on the more advanced features in Excel. Can be taken as credit for an ITM degree also)

Check out more about University of Michigan-Dearborn’s digital marketing program here.

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